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Renault: AutoRAI RFID Facebook Connection

Sharing your offline experience directly with your online friends. Renault made it possible. By bringing the world of Facebook into the real world of the AutoRAI 2011. For the Amsterdam Motorshow we've created an innovative and real-time social sharing experience. At the largest automotive event of The Netherlands, 250.000 visitors could like Renault cars through a RFID Facebook card. We placed specially made Facebook pillars in front of the Renault cars. By holding their pass in front of these pillars, a connection was made to their profile and the car was being "shared" on their wall. This way their offline car experience had been shared with their online friends. At the Renault stand, car fans got a free card. With this pass, visitors were able to login to their Facebook profile. Since the pass held a RFID-microchip which stored their username and password, it automatically became their Facebook connect card. Ready to LIKE one of the Renault cars at the AutoRAI.

Simple, innovative and fun. Do you LIKE us? We LIKE you!
www.facebook.nl/RenaultNederland

Advertising Agency: Blogmij, Amsterdam, Netherlands
Creatives: Robert Withagen, Niels Verhoeven
Published: March 2011

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6 comments

arthor's picture
arthor
515 pencils

Looks pretty fun, though your average hacker could turn this idea sour quickly

AdBuzzer's picture
AdBuzzer
1168 pencils

I like the idea - not very creative, but works well to achieve the goals.

AdBuzzer's picture
AdBuzzer
1168 pencils

I like the idea - not very creative, but works well to achieve the goals.

Boxey's picture
Boxey
8885 pencils

A glorified like button.

rephlex's picture
rephlex
64 pencils

social network technology developing. that`s all.

aphex

Ron Burgandy's picture
Ron Burgandy
26 pencils

simple yes. innovative...no. I personally think this is lame and would not have given them access to my FB account. I would love to see some real quantifiable results for this project you notice they never tell you how it went? Why would you even share this car with your friends? Maybe if it could in some why fun and interactive when it showed up on your FB page but its not it's just a lame plug for a car.

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