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Relame: Fright

Advertising Agency: Publicis, São Paulo, Brazil
Chief Creative Officer: Hugo Rodrigues
Creative Directors: Hugo Rodrigues, Denis Kakazu
Art Director: Antonio Correa
Copywriter: Gustavo Alves
Director: Diogo Ekizian
Production Company: Casa da Mãe Joana
Music / Audio Prodution: Lua Nova

Published: 
December 2011

10 comments

Blashyrkh's picture
Blashyrkh
32882 pencils

Yes, but the target are the drivers not the pedestrians.

simonds08's picture
simonds08
598 pencils

I wonder how effective this was being that people had to read the back of the guy's shirt to get the message.

kleenex's picture
kleenex
41102 pencils

They had an idea, BUUTTTTT imo the whole thing did not work at all.

Chechelento's picture
Chechelento
63 pencils

Are you serious?

You really think that will solve the problem?

alistair's picture
alistair
162 pencils

wrong message, wrong target.
and you smash ears people.

kalpesh78's picture
kalpesh78
2578 pencils

really 5tupid idea. Try using it at a traffic signal when people do talk on the phone.

ideas....30 minutes nahi toh free.

kimbaze's picture
kimbaze
102 pencils

cheap prank... wrong target. At least target the drivers talking on the phone at a red light...

coz i said so

NicoCiego's picture
NicoCiego
1033 pencils

*facepalm*

Baelin's picture
Baelin
273 pencils

I really don't resort to flaming, but this fucktardedly poorly thought idea is an absolute disgrace to our profession! What the hell were you idiots *not* thinking?!

sirvan's picture
sirvan
29860 pencils

How incredibly annoying

+++

"I love some things, and don't love some other things."

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