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Rehau windows: Money rain

Utility rates for heating and energy keep growing. Loosing warmth because of windows that are unadjusted to cold Russian winters, people waste money. REHAU windows save warmth and considerably save expenses for heating. Heating + enonomy = heatonomy. In our advertisement we decided to demonstrate how people waste money, literally throwing it out of their low-quality windows. In several big Russian cities every day during a week we were throwing real money out of the window of a billboard. There were stickers on the bank notes with stated amount of losses over a season. The promotion generated public excitement. More than 200 media (including the most popular TV channels, broadcasting stations, newspapers and web-sites) highlighted the event for free. On throwing 240 000 rubles (7000 $) we got free media for the amount that hundreds times exceeded expenditures for the audience over 40 million of Russians. The idea of heatonomy has spread all over the country.

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Evgeny Primachenko, Anton Kotovski, Denis Eliseev, Aleksandr Ragozin
Designers: Georgy Malkov, Marat Djantuganov
Published: April 2011

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8 comments

wildbore's picture
wildbore
749 pencils

superb!

Nike Diesel's picture
Nike Diesel
13339 pencils

Simple, clever and looks like tons of fun. Really great work!

Glut's picture
Glut
3947 pencils

nice idea, perhaps the way in which the money was thrown could had been much appropriate.

kleenex's picture
kleenex
25210 pencils

Idea works for me.

Ivancette's picture
Ivancette
153 pencils

Great work, clever fir a brand like rehau. Nice idea, execution and results

El que sabe, sabe arte. El que no, es redactor.

DKB's picture
DKB
14 pencils

Very nice! Only thing is the voice over uses a different word to the name of their concept
"Heatonomy" and "Heatononomy" are different... Titles and VO are saying different things.

Otherwise, nice!

youngilvy's picture
youngilvy
135 pencils

Good

mariolakownacka's picture
mariolakownacka
30 pencils

i wish it was in my city;)

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