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Money rain

Agency: 
Published/Aired: 
April 2011
Description: 

Utility rates for heating and energy keep growing. Loosing warmth because of windows that are unadjusted to cold Russian winters, people waste money. REHAU windows save warmth and considerably save expenses for heating. Heating + enonomy = heatonomy. In our advertisement we decided to demonstrate how people waste money, literally throwing it out of their low-quality windows. In several big Russian cities every day during a week we were throwing real money out of the window of a billboard. There were stickers on the bank notes with stated amount of losses over a season. The promotion generated public excitement. More than 200 media (including the most popular TV channels, broadcasting stations, newspapers and web-sites) highlighted the event for free. On throwing 240 000 rubles (7000 $) we got free media for the amount that hundreds times exceeded expenditures for the audience over 40 million of Russians. The idea of heatonomy has spread all over the country.

Comments (8)

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Highest Rated

mariolakownacka's picture
mariolakownacka
Activity Score 30

i wish it was in my city;)

wildbore's picture
wildbore
Activity Score 749

superb!

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Simple, clever and looks like tons of fun. Really great work!

Glut's picture
Glut
Activity Score 3937

nice idea, perhaps the way in which the money was thrown could had been much appropriate.

kleenex's picture
kleenex
Activity Score 43452

Idea works for me.

Ivancette's picture
Ivancette
Activity Score 153

Great work, clever fir a brand like rehau. Nice idea, execution and results

El que sabe, sabe arte. El que no, es redactor.

DKB's picture
DKB
Activity Score 14

Very nice! Only thing is the voice over uses a different word to the name of their concept
"Heatonomy" and "Heatononomy" are different... Titles and VO are saying different things.

Otherwise, nice!

youngilvy's picture
youngilvy
Activity Score 142

Good

mariolakownacka's picture
mariolakownacka
Activity Score 30

i wish it was in my city;)

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