Packaging idea for Reebok climbing shoes.
Advertising Agency: Mccann Erickson, Mumbai, India
Creative Director: Prasoon Joshi
Art Director: Timsy Gupta
Illustrator: Timsy Gupta
Photographer: Altaf
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24 Comments
not bad.
except, those ain't climbing shoes. don't think reebok ever made any.
could be cross running shoes, maybe.
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http://www.rockclimbing.com/cgi-bin/forum/gforum.cgi?do=post_attachmen...
Yeah they look like trail Shoes, you know like light runners for tracks etc.
Clever design though.
Reebok did produce climbing shoes many years ago
I worked for a UK design company producing point-of-sale for many of their sport sectors
Me gusta...Felicitaciones...
Erjose
are those robin william's arms? :o)
Did you notice this little germ above his right arm?
nice idea...
ideas....30 minutes nahi toh free.
Quite good.
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It's so easy to critic.
yea, not bad..
* it's not how good you are. it's how good you want it to be *
its a common sense idea.
im surprised the company itself never used it before!
nice nonetheless.
as it goes - whats most creative now-a-days - is simple common sense! :)
www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke
it's a little but fine twist.
Cool idea, but pople might just open the box upside down and miss the point. or not.
7.5/10
"I don't know Butchie instead"
Doin' it for the points
Fresh one! I say...
Now... inspire me!
yes, good idea.
i was wondering how many "common sense idea" we just dont use because we think that is a "common sense idea"
if noone used before, still fresh until someone use, or not?
geez...she is hairy
wow, i like it...metals predicted
~ old habits die hard, older ones never do ~
very good!
What a pile of shiiiiiiiiiit. Metal's predicted...get a life. I smell scam. It's no coincidence this ad came out of India. Phone Reebok and ask them if them ever did this to all their climbing shoes. And would the Indians who came up with this stop writing nice comments about their ideas.
P.S. There were a set of print ads done a few years back that picked up metal where climbing shoes were stuck to a ceiling.
And remember KYs ad a few years back with the big tube, small box. Now there's some thinking.
You're a fool.
I suppose you'd be happy if all the "bungs" just shut up and went away.
You disgust me.
Doin' it for the points
ron, i agree its not that great - but hey--- looks like YOU messed up big time--- this here is a packaging idea, not an AD.
so go get yur facts right before u criticize something half knowledge is dangerous.
Tho i dont like it myself, i dont throw shit at it the way you are trying to.
I believe everyone has a right to their own opinion.
If you believe you are some big creative hob-nob, go join the panel at cannes at stop grovelling dirt at other people's work and opions.
Thank you
www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke
1. i think it is trying to say the shoes are very light
2. by what way the shoes stay there? glue? i don't see anything else
3. ppl always try the shoes in the shop and they need not open the box themselves
definitely bad one!
from guangzhou/canton china
Not really effective. Once you've already bought a closed box of shoes, brought it home and opened it you'll realize their stuck to the lid...probably with some sort of annoying glue. I doubt your friends will be impressed when you tell them your new shoes came glued to the lid of the box.