Redess Jovenes: Sexual Slavery Awareness Campaign

Fake recruitment ads were placed to reach out for the most vulnerable.

Agency: PragmaDDB, Lima, Peru
Executive Creative Directors: Alvaro Naddeo, Ricardo Chadwick
Creative Directors: Jaime Chehade, Fernando Descailleaux
Copywriter: Jaime Chehade
Art Director: Fernando Descailleaux
Producers: Nagiza Otsubo, Andy Hough, Pamela Ceballos, Rodrigo Malnati, Adriana Malnati
Planner: Luben Petkoff
Client: Martha Tijero

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preeti_dhata's picture
85 pencils

love it..

klek's picture
58 pencils

OOoo nice.. mimicking the stalker. haha. well done. :)

ellehcimeo's picture
3522 pencils

good cause, great idea. really glad to hear it's working.

kalpesh78's picture
2580 pencils

Great ad.

ideas....30 minutes nahi toh free.

cmac's picture
82 pencils

brilliant!!!!!!!!!!!!!!! so glad this is working

tom1977's picture
64 pencils

Really big campaign, intelligent and powerful. Im loving it....

pixelbomb1's picture
2565 pencils

hey if you want a good time.. call 213-555-1212

they should ask them how many more of these have you called and follow them and catch those pervs.

Arnold Santillan

jungleraven's picture
291 pencils

now that's wht i call th power of smart advertising. loving it...superb!!!

LAZ's picture
288 pencils

I like the one a similar danish organization made a few years back, when they advertised in the "erotic section" of a major danish newspaper. A brilliant text that started like all the other small ads on that page ie: 'Bigbreasted beautiful looking' but ended: 'was brought here by smugglers and is beaten daily' really clever.

but this is good too. no doubt

brandsurgeon's picture
693 pencils

Clever. Real smart. Its about time someone did something about those pervs.


Most times, worst enemies used to be best friends...

nuclearshower's picture
233 pencils

This is good! smart

Bully's picture
8 pencils

This ad dont work at all. what guarantee us that people will call first the real sexual slavers.
What happened with peru I didn't see a good ad since papa john's

Guest's picture

love it

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