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The Red Cross Hope Store

Agency: 
Published/Aired: 
December 2009
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Description: 

How do we get people to make a donation this Holiday season? We capture the attention of the public in the same place where they are shopping for gifts and spending money. We show them a product that is tangible and activate their participation by demonstrating that the hope in peoples lives depends on them purchasing this product: a book whose pages are blank, whose stories are written with the ink of hope.

Advertising Agency: Leo Burnett Madrid. Spain
Creative Director: Oscar Lopez-Sainz
Art Director: Julita Pequeño, Seve Ruiz
Copywriter: Oscar Lopez-Sainz
Photographers: Ricardo Saez, Rodolfo Gomez
Additional credits: Natacha Martin, Alvaro Aparicio, Anto Ojeda

Comments (4)

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Highest Rated

nepstein's picture
nepstein
197 Activity Scores

Sorry, let me elaborate. This doesn't seem like an ad campaign it seems like a project to create an experience store, and while it may increase revenue or participation, is still not an ad.

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