Red Cross: Balloon

Every day 2,465 children need you to roll up your sleeves. Helium-filled balloons designed like blood bags are distibuted to encourage blood donation.

Advertising Agency: School of Visual Arts, New York City, USA
Creative Director: Frank Anselmo
Art Directors: Manuel Aleman, Bomi Jo, Dahee Son, Jae Sung Jung
Copywriter: Manuel Aleman
Published: 2011

15 comments

stke's picture
stke
274 pencils

nice

kleenex's picture
kleenex
32936 pencils

I like.

YOSEF 302's picture
YOSEF 302
56 pencils

Brilliant!

Yosef Khouwes. Creative Director / Filmmaker

passion-art's picture
passion-art
42 pencils

good copy simple visual. it also says you dont have to be a critical thinker always!

dearturki's picture
dearturki
311 pencils

really good

Nufleg's picture
Nufleg
64 pencils

Really nice idea.

Must be so effective when a load of children are carrying their balloons around town (hopefully strategically close to a blood donor vehicle)

incoming's picture
incoming
107 pencils

I really like everything about this PSA. A fast easy way for EVERYONE to understand this message 100%. Not all PSA these days are doing that. some make no sense what so ever. But this is fantastic.

pierrelastname's picture
pierrelastname
2869 pencils

faaaaake!

Nike Diesel's picture
Nike Diesel
13389 pencils

Fake???
This is student work by School of Visual Arts, New York City, USA.

somecopywriter's picture
somecopywriter
1106 pencils

Very, very clever and effective stunt.

arvin's picture
arvin
341 pencils

good

gonndo's picture
gonndo
1096 pencils

I love the idea, it's simple and effective, but it doesn't look very real at the photo, I think...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

feysal's picture
feysal
2489 pencils

brilliant

groovy baby!

Bamboo Marketing Online's picture
Bamboo Marketin...
174 pencils

Really good!!!

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