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Published/Aired: 
May 2016
Description: 

Every day 2,465 children need you to roll up your sleeves. Helium-filled balloons designed like blood bags are distibuted to encourage blood donation.

Advertising Agency: School of Visual Arts, New York City, USA
Creative Director: Frank Anselmo
Art Directors: Manuel Aleman, Bomi Jo, Dahee Son, Jae Sung Jung
Copywriter: Manuel Aleman

Comments (15)

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stke's picture
stke
Activity Score 274

nice

kleenex's picture
kleenex
Activity Score 43452

I like.

YOSEF 302's picture
YOSEF 302
Activity Score 60

Brilliant!

Yosef Khouwes. Creative Director / Filmmaker

passion-art's picture
passion-art
Activity Score 42

good copy simple visual. it also says you dont have to be a critical thinker always!

dearturki's picture
dearturki
Activity Score 311

really good

Nufleg's picture
Nufleg
Activity Score 64

Really nice idea.

Must be so effective when a load of children are carrying their balloons around town (hopefully strategically close to a blood donor vehicle)

incoming's picture
incoming
Activity Score 107

I really like everything about this PSA. A fast easy way for EVERYONE to understand this message 100%. Not all PSA these days are doing that. some make no sense what so ever. But this is fantastic.

pierrelastname's picture
pierrelastname
Activity Score 2869

faaaaake!

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Fake???
This is student work by School of Visual Arts, New York City, USA.

somecopywriter's picture
somecopywriter
Activity Score 1113

Very, very clever and effective stunt.

arvin's picture
arvin
Activity Score 341

good

gonndo's picture
gonndo
Activity Score 1094

I love the idea, it's simple and effective, but it doesn't look very real at the photo, I think...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

feysal's picture
feysal
Activity Score 2561

brilliant

groovy baby!

Bamboo Marketing Online's picture
Bamboo Marketin...
Activity Score 176

Really good!!!

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