Red Bull: Soapbox race
Advertising Agency: Avraham, Israel
Creative Director: Mr. Fonarov
Art Director: Maayan Shwartz
Copywriter: Adi Eini
Published: October 2009
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18 Comments
Nice
good
not bad
the garbage bin one is so obviously photoshopped
!!! it hurts
nice work
So, they are putting wheels on every thing to show that everybody can move with Red Bull? Hmmm...
***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
It isn't a Red Bull effect. The soapbox race is a race sponsored by the drink.
That's a promotion for the event, not an "ad for the product"
idea is really good but I've liked to see the blue/white checkers on the inner circle.
http://jackmancer.com/
http://twitter.com/jackmancer/
fantastic creative
my regards to Adi the brilliant copy
Brilliant copy..!!?? Are you part of the family?
Lame
Brilliant copy????????????? There´s not a copy!!!!!!!!
Brilliant photoshop ))
old tires isn't really an idea.... this borders on just littering.... at least put some effort in... like attaching the wheels... or a steering wheel.
And maybe it's just me but don't soap box cars use "little red wagon" wheels, or lawn mower wheels, or even go kart wheels? wow first idea no effort?
cheers,
dlue
look at the garbage It's poor retouching
like the idea
like the idea