Red Bull: Soapbox race

Advertising Agency: Avraham, Israel
Creative Director: Mr. Fonarov
Art Director: Maayan Shwartz
Copywriter: Adi Eini
Published: October 2009

Related videos by Shutterstock

18 comments

Guest's picture
Guest

Nice

Guest's picture
Guest

good

Guest's picture
Guest

not bad

janed's picture
janed
98 pencils

the garbage bin one is so obviously photoshopped

Guest's picture
Guest

!!! it hurts

Guest's picture
Guest

nice work

Juan Cabral's picture
Juan Cabral
709 pencils

So, they are putting wheels on every thing to show that everybody can move with Red Bull? Hmmm...

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Andrea Afeltra's picture
Andrea Afeltra
96 pencils

It isn't a Red Bull effect. The soapbox race is a race sponsored by the drink.
That's a promotion for the event, not an "ad for the product"

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

idea is really good but I've liked to see the blue/white checkers on the inner circle.

Guest's picture
Guest

fantastic creative
my regards to Adi the brilliant copy

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Brilliant copy..!!?? Are you part of the family?

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Lame

silvi's picture
silvi
4172 pencils

Brilliant copy????????????? There´s not a copy!!!!!!!!

Guest's picture
Guest

Brilliant photoshop ))

dlue's picture
dlue
342 pencils

old tires isn't really an idea.... this borders on just littering.... at least put some effort in... like attaching the wheels... or a steering wheel.
And maybe it's just me but don't soap box cars use "little red wagon" wheels, or lawn mower wheels, or even go kart wheels? wow first idea no effort?

cheers,
dlue

Guest's picture
Guest

look at the garbage It's poor retouching

doc's picture
doc
46 pencils

like the idea

doc's picture
doc
46 pencils

like the idea

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments