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Red

Published/Aired: 
September 2007
Description: 

Red stripes mean protection against envy (a popular belief in Latin American countries)

Outside the box: The car you would love to have...
Inside the box: Is the one that the rest would desire.

Advertising Agency: Wunderman, Buenos Aires, Argentina
Creative Director: Ernesto Castaldini
Art Directors: Natalia Larrocca, Luciano Mouriño
Copywriter: Carlos Delia

Comments (7)

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Highest Rated

ooops's picture
ooops
Activity Score 448

nyah....beliefs beliefs...
it should talk about global languages
not personal culture

beesure's picture
beesure
Activity Score 34

you are asking the receiver to do too much. still, a good idea.

Wordnerd's picture
Wordnerd
Activity Score 6692

What idea? i just see an annoying way to pack it out and a LOT of garbage to dispose.

LimitedTimeOffer's picture
LimitedTimeOffer
Activity Score 200

You keep using that word "kinetic". I do not think it means what you think it means.

adrianapr's picture
adrianapr
Activity Score 1238

i understand that in argentina a red stripe is protection against envy and all, but...
i mean, "people will envy you because of your car"... so first idea.
and then you thought about a new way to show this old old old old concept.
i don't think you got it, sorry.

RT3's picture
RT3
Activity Score 66

I like the impact and would of given a "green" twist by asking the people to re-use the ribbon these coming holidays. Made by recycled paper would of been even better and this red used is very passionate right-on.
Saludos,
RT3
www.bluefire.com.mx

Tincho's picture
Tincho
Activity Score 1093

Awesome. Just for Argentinian clients. (it was made for them)

This is excellent. Nice work.

ooops's picture
ooops
Activity Score 448

nyah....beliefs beliefs...
it should talk about global languages
not personal culture

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