Advertisement

Cardboard city

Agency: 
Published/Aired: 
May 2008
Description: 

Ambient advertisment created by Cummins, Australia for realestate.com.au, within the category: Professional Services.

Every night over 100,000 people sleep on the streets. Every click on this site contributes $1 to help the homeless.
housesforthehomeless.com.au

Advertising Agency: CumminsNitro, Melbourne, Australia
Creative Director: James Procter
Art Director: Jason Hynes
Copywriter: Julie Poulter
Photographer: Ted Szukalski

Comments (10)

Log in or register to post comments

Highest Rated

brandqueen's picture
brandqueen
Activity Score 20

this idea worked because people felt that all they had to do was click and they would make a difference so why on earth not!! the idea was well executed.

triqaziz's picture
triqaziz
Activity Score 133

I am not very sure about the idea, but you got a target in 48 hours that's good.
so let's see what other comment

krautland's picture
krautland
Activity Score 3216

I think the instant homeless shelter idea taxi had a while ago (you know, that wearable one) was better. while in competition with that one this would lose out (imho), I'm all for making some dough for the cause and it's not like this was horrible.

ahmed ragheb's picture
ahmed ragheb
Activity Score 297

it can be better !!!

bottleHeD's picture
bottleHeD
Activity Score 90

It worked. I suppose that speaks for itself..

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Is this 'inspired' (ripped off) from that artist that did an exhibition of churches done in cardboard?

Anyway, its interesting, but ultimately I don't buy that it made much of a difference.

We're going to need more lube.

nice gaijin's picture
nice gaijin
Activity Score 815

what a waste of cardboard. Inhabit it with 100,000 homeless people and do something with your message.

BigBrother's picture
BigBrother
Activity Score 94

this might be the -beginning- of a good idea

Ad_me's picture
Ad_me
Activity Score 80

you guys are so jaded.

it's a good simple thought, executed well, that apparently worked its ass off.

i think it's pretty good. well done.

whitespace's picture
whitespace
Activity Score 1953

think they would win more sympathy money if it rained.

where you at, Al Gore?

brandqueen's picture
brandqueen
Activity Score 20

this idea worked because people felt that all they had to do was click and they would make a difference so why on earth not!! the idea was well executed.

Advertisement