realestate.com.au: Cardboard city

Every night over 100,000 people sleep on the streets. Every click on this site contributes $1 to help the homeless.
housesforthehomeless.com.au

Advertising Agency: CumminsNitro, Melbourne, Australia
Creative Director: James Procter
Art Director: Jason Hynes
Copywriter: Julie Poulter
Photographer: Ted Szukalski
Released: May 2008

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10 comments

triqaziz's picture
triqaziz
133 pencils

I am not very sure about the idea, but you got a target in 48 hours that's good.
so let's see what other comment

krautland's picture
krautland
3204 pencils

I think the instant homeless shelter idea taxi had a while ago (you know, that wearable one) was better. while in competition with that one this would lose out (imho), I'm all for making some dough for the cause and it's not like this was horrible.

ahmed ragheb's picture
ahmed ragheb
297 pencils

it can be better !!!

bottleHeD's picture
bottleHeD
84 pencils

It worked. I suppose that speaks for itself..

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Is this 'inspired' (ripped off) from that artist that did an exhibition of churches done in cardboard?

Anyway, its interesting, but ultimately I don't buy that it made much of a difference.

We're going to need more lube.

nice gaijin's picture
nice gaijin
815 pencils

what a waste of cardboard. Inhabit it with 100,000 homeless people and do something with your message.

BigBrother's picture
BigBrother
94 pencils

this might be the -beginning- of a good idea

Ad_me's picture
Ad_me
80 pencils

you guys are so jaded.

it's a good simple thought, executed well, that apparently worked its ass off.

i think it's pretty good. well done.

whitespace's picture
whitespace
1953 pencils

think they would win more sympathy money if it rained.

where you at, Al Gore?

brandqueen's picture
brandqueen
20 pencils

this idea worked because people felt that all they had to do was click and they would make a difference so why on earth not!! the idea was well executed.

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