RBC Blue Water Project: Water Donation Box

Your donation creates more clean water.

Advertising Agency: BBDO Toronto, Canada
Creative Directors: Peter Ignazi, Carlos Moreno
Art Director: Linda Carte
Copywriter: Rachel Abrams
Photographer: Rebecca Nixon
Released: March 2008


Prof's picture
1449 pencils

How many more times are they gonna do this Aesop thing?

It's getting old...

Quite really.

CIM's picture
2 pencils

Done! Someone from Singapore did the same idea and got shortlisted in Cannes this year.

theanc's picture
2781 pencils

I think I'm gonna upload another one next weak. Isn't it great?

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CGilb09's picture
572 pencils

Meh, even if it hadn't already been done...it still reminds me of those tacky coin drop things that used to be on the counter at Taco Bell.

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alvinpck's picture
1467 pencils

How does this box makes the water clean? Does this box come with a built-in filter. The coins dropping only raises the water level.


Martijn's picture
1888 pencils

The amount of water rest the same. There is only more dirty money in it... Says the opposite to me.

naiven's picture
32 pencils

the idea is not bad, but they should delete the “clean” from the concept

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