RBC Blue Water Project: Water Donation Box
Your donation creates more clean water.
Advertising Agency: BBDO Toronto, Canada
Creative Directors: Peter Ignazi, Carlos Moreno
Art Director: Linda Carte
Copywriter: Rachel Abrams
Photographer: Rebecca Nixon
Released: March 2008


7 comments
How many more times are they gonna do this Aesop thing?
It's getting old...
Quite really.
Done! Someone from Singapore did the same idea and got shortlisted in Cannes this year.
I think I'm gonna upload another one next weak. Isn't it great?
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
http://www.augustocorreia.com.br
Meh, even if it hadn't already been done...it still reminds me of those tacky coin drop things that used to be on the counter at Taco Bell.
Tweet tweet: @ThisAbility
How does this box makes the water clean? Does this box come with a built-in filter. The coins dropping only raises the water level.
...
http://alvinpck.deviantart.com/gallery/
The amount of water rest the same. There is only more dirty money in it... Says the opposite to me.
the idea is not bad, but they should delete the “clean” from the concept