Rashers: Bacon Take One

Take one and bring it in for your free bacon sandwich.

To get bacon lovers to crave a Rashers bacon sandwich we affixed real, cooked in-house bacon strips to posters to be used as tearaway coupons.

Advertising Agency: Ogilvy & Mather, Toronto, Canada
Chief Creative Officer: Ian MacKellar
Art Director: Todd Cornelius
Copywriter: Jamie Marcovitch
Published: February 2013