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Bacon Take One

Agency: 
Published/Aired: 
February 2013
Description: 

To get bacon lovers to crave a Rashers bacon sandwich we affixed real, cooked in-house bacon strips to posters to be used as tearaway coupons.

Take one and bring it in for your free bacon sandwich.

Advertising Agency: Ogilvy & Mather, Toronto, Canada
Chief Creative Officer: Ian MacKellar
Art Director: Todd Cornelius
Copywriter: Jamie Marcovitch

Comments (4)

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Highest Rated

DAS_13's picture
DAS_13
Activity Score 152

Terrible! Is this the best 'free work for award shows' the agency can come up with?

Klara K.'s picture
Klara K.
Activity Score 3343

Fun!

Meredith Singh's picture
Meredith Singh
Activity Score 407

Amusing. But how effective would it be? Seems a bit gross and might actually put people out of the mood to eat bacon.

And what's stopping people from bringing in a strip of bacon from home every day for a free sandwich?

kleenex's picture
kleenex
Activity Score 43398

I agree with your bottom point, but I love the concept.

DAS_13's picture
DAS_13
Activity Score 152

Terrible! Is this the best 'free work for award shows' the agency can come up with?

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