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kizi57's picture
23 pencils

so these cats went to the billboard for the fish?
how is that....

BIll 2307's picture
BIll 2307

Correct me if im wrong but i think the concept is that the fishing equipment is the best and most appropriate at what it does best (catching fish)

In this particular instance the fake fish is so realistic that the cats think its a real fish.

So in turn if they (the brand) can fool cats into thinking it's a real fish, remembering in the cliche world that cats absolutely love fish, then their fake fish can attract a real fish the best.

milton's picture

Wow, what a long-winded explaintion for such a simple and obvious concept. You must be in account services.

andrej dwin's picture
andrej dwin
939 pencils

long and wrong.
the idea was supposed to be "the equipment is so good, even cats know if it's on the billboard, soon there'll be some fish there too"
which in my humble opinion is still so complicated I don't wish I had come up with it.
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1838 pencils

It is you who is wrong.

Why would there be fish around the billboard? There wouldn't.

And what this ad is failing to do is clag two ideas together; 1 that cats like fish and therefore like this manufacturer of equipment, and 2 that if you use it you will catch alot of fish, and hence cats.

We're going to need more lube.

Guest's picture

Bill, it seems that you are one of the creatives.
I hate the idea, by the way...

TRICKY's picture
3930 pencils

life isnt that complicated its a nice creative touch

The man who stops advertising to save money is like the man who stops the clock to save time

bknowlden's picture
3647 pencils

I wasn't going to post since their are so many already, but this idea is good and needs someone to stick up for it a bit. For all you critics out there, post some work so we can see your level of skill, I'd love to see it...

CC3's picture

Great, simple idea for sure.

No need to challenege folks. Feedback is the point of this site, right? We all know what comments matter... and don't.

Unimpressed's picture

This ad is as unimpressive as your book Brandon. Meaning it doesn't suck, but it ain't great either. But I must give you mad props for having the guts to openly identify yourself and show your work to us critics. Good luck to you Brandon.

bknowlden's picture
3647 pencils

Thanks for the feedback on my book. I don't pretend to be the best, but that doesn't mean I won't bust my ass to try.

1838 pencils

That's the spirit!

We're going to need more lube.

ivan's picture

I think it works well. People will talk about it.

Ivan Raszl, admin of AotW

kc_brock's picture
703 pencils

this was a board placed in minnesota right before open season last spring. it started as just a lure, and as time went by, cats were added to the board. i love it, & i'm sure their target (fisherman itchin' to get out on the lakes) did too.


Anne's picture

Simple. Funny.

pixelbomb1's picture
2555 pencils

wow. perfect target practice while stuck in the 405 freeway!

Arnold Santillan

TRICKY's picture
3930 pencils


The man who stops advertising to save money is like the man who stops the clock to save time

itch's picture
806 pencils

woah.. i do think this is a nice ad!

* it's not how good you are. it's how good you want it to be *'s picture
1021 pencils

strange strange strange

Paskal's picture

Nice one, if you can understand that the fish is a fish hook and that cats love fish

Toni's picture
106 pencils

So what if cats like fish?

1838 pencils

Where it fails is that cats would hang around the user of the equipment, not the picture of it on the billboard.

If the billboard pumped out fish fumes and actually attracted real cats, that would be ace. Although thats been done for dog food.

We're going to need more lube.

pneuburg's picture
251 pencils

Andrej, I agree with you. The cats know it's a good lure bigger fish and cats always hang around a food source (provider)


Guest's picture

bloody brilliant in my humble opinion. Perhaps one has to see it "live" to full appreciate the stopping power it has. Regarding the message - how much more obvious can you get?

BIll 2307's picture
BIll 2307

Just to re-cap im not an account man or the creative who actually thought of this ad, even though i would of liked to. If you work in advertising in London you know how difficult it is to get clients to do anything daring or expensive, especially for a fishing brand.

ooops's picture
448 pencils

bait those real cats with fake cats?

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