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Sauce

Agency: 
Published/Aired: 
February 2010
Description: 

Brief: To create awareness for using Rako condoms by reaching active young people at the places they are most likely to visit when starting and finishing party nights.

Concept: Many of them visit fast-food restaurants where they often eat kebab packed in the well-known foil which protects clothes from having unwanted sauce-drops on them. So this foil secures protection for everyone to enjoy the pleasure of eating a kebab. And it is a coincidence that Rako condoms have the same function: securing safe sex for people - with no dripping.

Implementation: We took advantage of this similarity in the communication of Rako condoms and we used this unconventional channel of ambient communication. With this the access of concerned young target group is guaranteed just because almost each of them have taken delight in enjoying the pleasures... of eating a kebab.

Non - drip pleasure

Advertising Agency: Insomnia Advertising Agency, Hungary
Creative Director: Balazs Bota
Art Director: Daniel de la Torre
Copywriter: Gergely Peter
Illustrator: Ferenc Toth
Photographer: Ferenc Toth

Comments (15)

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Highest Rated

Viranica's picture
Viranica
Activity Score 230

Disgusting.

rabbitz's picture
rabbitz
Activity Score 464

no
i wont eat anything in condom

bricard's picture
bricard
Activity Score 189

Exactly what I was thinking.

Pushkaraj Shirke's picture
Pushkaraj Shirke
Activity Score 215

monkey feels disgusted :(

Bangads's picture
Bangads
Activity Score 65

Eating is not that good idea....although....but good way of thinking

Phil Lestino's picture
Phil Lestino
Activity Score 1684

I can imagine drunken students wearing the kebab bags on their dicks and trying to tell the girls it was safe to screw..Bad idea!

gmint7's picture
gmint7
Activity Score 2683

bunch of hacks trying too hard to be creative

:::J:::

raulbanderas's picture
raulbanderas
Activity Score 357

bad really bad!!! disgusting!!!

Dzsoi's picture
Dzsoi
Activity Score 8073

Sperm and eating. No way. After ejaculating a very creative idea, you have to use the condom of your rational brain and most of the time kill your creative "baby" before it borns.

xcreativity's picture
xcreativity
Activity Score 2374

what the f"#$ is this!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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CiLLA's picture
CiLLA
Activity Score 31

Totally disgusting lol.

andyStock's picture
andyStock
Activity Score 666

This is so bad - who wants to eat food out of a condom!? Disgusting!

muraliduggineni's picture
muraliduggineni
Activity Score 104

disgusting

murali duggineni

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

Food and sex don't mix.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

This is crap on every level.

Viranica's picture
Viranica
Activity Score 230

Disgusting.

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