Rako Condoms: Sauce

Non - drip pleasure

Brief: To create awareness for using Rako condoms by reaching active young people at the places they are most likely to visit when starting and finishing party nights.

Concept: Many of them visit fast-food restaurants where they often eat kebab packed in the well-known foil which protects clothes from having unwanted sauce-drops on them. So this foil secures protection for everyone to enjoy the pleasure of eating a kebab. And it is a coincidence that Rako condoms have the same function: securing safe sex for people - with no dripping.

Implementation: We took advantage of this similarity in the communication of Rako condoms and we used this unconventional channel of ambient communication. With this the access of concerned young target group is guaranteed just because almost each of them have taken delight in enjoying the pleasures... of eating a kebab.

Advertising Agency: Insomnia Advertising Agency, Hungary
Creative Director: Balazs Bota
Art Director: Daniel de la Torre
Copywriter: Gergely Peter
Illustrator: Ferenc Toth
Photographer: Ferenc Toth
Published: February 2010

Forward

Facebook Like

Google Plus One

15 comments

463 pencils

rabbitzWednesday, March 3, 2010 - 22:18

no
i wont eat anything in condom

191 pencils

bricardWednesday, March 3, 2010 - 23:33

Exactly what I was thinking.

215 pencils

Pushkaraj ShirkeThursday, March 4, 2010 - 01:13

monkey feels disgusted :(

http://www.monkeyworks.in/

65 pencils

BangadsThursday, March 4, 2010 - 01:40

Eating is not that good idea....although....but good way of thinking

1568 pencils

Phil LestinoThursday, March 4, 2010 - 03:29

I can imagine drunken students wearing the kebab bags on their dicks and trying to tell the girls it was safe to screw..Bad idea!

2699 pencils

gmint7Thursday, March 4, 2010 - 03:30

bunch of hacks trying too hard to be creative

:::J:::

357 pencils

raulbanderasThursday, March 4, 2010 - 09:20

bad really bad!!! disgusting!!!

5009 pencils

DzsoiThursday, March 4, 2010 - 09:25

Sperm and eating. No way. After ejaculating a very creative idea, you have to use the condom of your rational brain and most of the time kill your creative "baby" before it borns.

2384 pencils

xcreativityThursday, March 4, 2010 - 17:02

what the f"#$ is this!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

31 pencils

CiLLAFriday, March 5, 2010 - 00:04

Totally disgusting lol.

666 pencils

andyStockFriday, March 5, 2010 - 04:37

This is so bad - who wants to eat food out of a condom!? Disgusting!

104 pencils

muraliduggineniFriday, March 5, 2010 - 08:12

disgusting

murali duggineni

656 pencils

brandingworthsp...Friday, March 5, 2010 - 10:46

Food and sex don't mix.

Blog | Twitter

4842 pencils

thedesignaddictSunday, March 7, 2010 - 05:29

This is crap on every level.

233 pencils

ViranicaMonday, March 8, 2010 - 05:08

Disgusting.

Ads of the World advertising archive and community shows creative campaigns daily from around the world. Read more

Follow @adsoftheworld

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.