RainCity Housing: Bench, 2

RainCity Housing provides specialized housing and support services for the homeless. This installation was printed with UV and glow-in-the-dark ink. In the daytime, the black ink reacts to the sun and becomes legible and then vanishes in the dark. The glow-in-the-dark ink is not legible during the day, but illuminates at night.

Advertising Agency: Spring Advertising, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director / Designer: Jeremy Grice
Copywriters: Ben Hudson, Rob Schlyecher
Account handler: Al Theuri
Production: Stace Barton
Published: July 2013

4 comments

tirthomitro's picture
tirthomitro
2764 pencils

this is so cool

they showed me a picture & i laughed
dignity has never been photographed

kleenex's picture
kleenex
34103 pencils

Winner!!!

jackseleta's picture
jackseleta
396 pencils

Pretty nice!

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

awesome stuff folks...

Love creating ads..

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