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Bench, 2

Agency: 
Published/Aired: 
July 2013
Description: 

Ambient advertisment created by Spring, Canada for RainCity Housing, within the category: Public Interest, NGO.

RainCity Housing provides specialized housing and support services for the homeless. This installation was printed with UV and glow-in-the-dark ink. In the daytime, the black ink reacts to the sun and becomes legible and then vanishes in the dark. The glow-in-the-dark ink is not legible during the day, but illuminates at night.

Advertising Agency: Spring Advertising, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director / Designer: Jeremy Grice
Copywriters: Ben Hudson, Rob Schlyecher
Account handler: Al Theuri
Production: Stace Barton

Comments (4)

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Highest Rated

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

awesome stuff folks...

Love creating ads..

tirthomitro's picture
tirthomitro
Activity Score 2758

this is so cool

they showed me a picture & i laughed
dignity has never been photographed

kleenex's picture
kleenex
Activity Score 47559

Winner!!!

jackseleta's picture
jackseleta
Activity Score 396

Pretty nice!

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

awesome stuff folks...

Love creating ads..

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