RainCity Housing: Bench, 2

RainCity Housing provides specialized housing and support services for the homeless. This installation was printed with UV and glow-in-the-dark ink. In the daytime, the black ink reacts to the sun and becomes legible and then vanishes in the dark. The glow-in-the-dark ink is not legible during the day, but illuminates at night.

Advertising Agency: Spring Advertising, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director / Designer: Jeremy Grice
Copywriters: Ben Hudson, Rob Schlyecher
Account handler: Al Theuri
Production: Stace Barton
Published: July 2013


tirthomitro's picture
2764 pencils

this is so cool

they showed me a picture & i laughed
dignity has never been photographed

kleenex's picture
34103 pencils


jackseleta's picture
396 pencils

Pretty nice!

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

awesome stuff folks...

Love creating ads..

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