Raincity housing provides specialized housing and support services for the homeless. To help communicate this, we created a transit bench that transforms into a temporary shelter for those in desperate need. When the roof is up Rain City Housing’s address is posted on the inside along with the message “Find a home here”.
Advertising Agency: Spring Advertising, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director / Designer: Jeremy Grice
Copywriters: Ben Hudson, Rob Schlyecher
Account handler: Al Theuri
Production: Stace Barton
Published: July 2013