Street numbers

October 2010
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There are many radio stations in Tel Aviv, but only one is called 'Radio Tel Aviv' and it can be found at 102FM. We wanted all of Tel Aviv to associate the city with the eponymous radio station. All major streets in Tel Aviv have a building number '102'. One night, we transformed every building number '102' into an advertisement for the radio station, featuring the station's frequency and tagline. Stickers were affixed onto the buildings, so that '102' became '102FM' with the station's logo.

Advertising Agency: Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Tal Perelmuter
Art Director: Meron Sasson
Cameraman: Alon Shmoelof
Account Management: Nataly Ziv, Chen Grinshpan
Photographer: Avishai Finkelstein
Producer: Hagai Ramati
Production Company: Dovdevan

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plamenogn's picture
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Done before in Bulgaria for WWF. Next to every number in Sofia we put the degree sign (small index of zero) next to every number in town, so people can be aware of the climate changes :)