There are many radio stations in Tel Aviv, but only one is called 'Radio Tel Aviv' and it can be found at 102FM. We wanted all of Tel Aviv to associate the city with the eponymous radio station. All major streets in Tel Aviv have a building number '102'. One night, we transformed every building number '102' into an advertisement for the radio station, featuring the station's frequency and tagline. Stickers were affixed onto the buildings, so that '102' became '102FM' with the station's logo.
Ambient advertisment created by Saatchi & Saatchi, Israel for Radio Tel Aviv, within the category: Media.
Chief Creative Officer: Yoram Levi
Creative Director: Tal Perelmuter
Art Director: Meron Sasson
Cameraman: Alon Shmoelof
Account Management: Nataly Ziv, Chen Grinshpan
Photographer: Avishai Finkelstein
Producer: Hagai Ramati
Production Company: Dovdevan
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Inside the Agency
How DDB’s Ari Weiss And Keith Reinhard Are Embracing Ad Legend Bill Bernbach’s “Rebel Spirit”Read More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More