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Radio Generations 88,2 FM: Give me five

Radio Generations 88,2 FM: Give me five
Your rating: None Average: 10 (1 vote)

The Push signs on metro station doors were replaced with "give me five" signs to promote the Generations 88.2 FM hip hop radio station.

Advertising Agency: JWT, Paris, France
Art Director: El Zoghlami Ahmed
Copywriter: Hassan Hadi
Published: March 2007

13 Comments

Matt Aubie's picture 16 pencils

I like the concept... Nothing about the sign it self says "hip hop" too me though. But still, this would be fun to see and interact with.

because design students are full of it

Minimum's picture 1496 pencils

better made it a 'high-five'

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Nthngmn's picture 628 pencils

a "high-five" is innately hip hop now? lame-o. John lame-os

Minimum's picture 1496 pencils

nope, but it sounds alot better than, 'give me five' whaddup with that duuuude
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

puppiepoppy's picture 1642 pencils

Yeah man! Give me five doesn't represent hip-hop. Lame idea.

sloppy4's picture 1514 pencils

yeah, it's a bit out of date. the "knuckle bump" or man hug are all the rage these days.

maé's picture 44 pencils

I like it, sorry but in france a give me could be quite hip hop......THat's better than the bible thing

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ellehcimeo's picture 3534 pencils

I'd prefer "gimme 5"

k-rocka's picture 428 pencils

Anything to do high-five is decidedly un-hip-hop. The guys who came up with this should have gotten a little more immersed in hip-hop culture, since that's the audience they're trying to speak to.

theredm's picture 252 pencils

Ooohh, this feels like a hip hop ad that a 40 year old, generationally clueless, and extremely suburban designer would make. I bet choice #2 was something along the lines of "Slide me some skin, soul brother!"

Try again.

Jet Propulsion Lab's picture 10715 pencils

Now honestly, when was the last time you pushed a public elevator button with the "palm" of your hand?
I'm a "germaphobe" and would never touch it with my hand or even a finger. I always use my car key. :)

This would've been a fun idea for the movie promotion of Borat with his "pet phrase"...

jennywhx's picture 1144 pencils

i push with my hand. and i do like this idea except the art direction doesn't look like radio station.

Jet Propulsion Lab's picture 10715 pencils

Far out , right on, GROOOOOOVEY Jennywhx! I can dig it if you can dig it. Keep it real, sista!!

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