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Racket

Published/Aired: 
January 2007
Description: 

The fastest server generate over 560 Newtons. Enough force to propel a human skywards.
Experience the best tennis at the tennis masters cup 2006.

Advertising Agency: TBWA, Shanghai, China
Creative Directors: Yang Yeo, James Lee, Raymond Chin
Copywriters: Sharon Xu, Zhang Yunfan, Nemo Jiang
Art Directors: Kent Lu, Kenith Cao, Congzi Xia

Comments (14)

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Highest Rated

Guest's picture
Guest

It was a special build ambient stunt done in Shanghai to promote the Shanghai Tennis Masters Cup.

Jozef's picture
Jozef
Activity Score 60

Very nice, any credits available other than the agency (i.e. designer, director)?

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ivan's picture
ivan

I added the credits.

longtooth's picture
longtooth
Activity Score 52

Good one.

drizae's picture
drizae
Activity Score 503

Nice, looks like loads of fun! Not many people around though...

Fail Harder.

darkknight's picture
darkknight
Activity Score 58

Wonderfull.

budibud's picture
budibud
Activity Score 128

Cute

Boediboed
Trying to retire ad-man

dingo's picture
dingo
Activity Score 26

doesn´t look real

chimie's picture
chimie
Activity Score 156

mybe that's why there are so few people aound

rusty's picture
rusty
Activity Score 2

It's real.
We have the press coverage to prove it.
C'mon guys, keep the faith in real work being decent.

slimseni's picture
slimseni
Activity Score 85

Good thinking. but mind your language; the right word is "serves" but "server"
ATH
(Always Trigger-Happy)

kre8's picture
kre8
Activity Score 989

slimseni - er no, its correct in the ad.
a player "serves" a tennis ball.

its great to see work coming out of china without the creatives getting sacked for it! good stuff.

SanBruno's picture
SanBruno
Activity Score 20

pity the man in the green suit. Must have starve for this job.

chopsticks214's picture
chopsticks214
Activity Score 2

Can someone tell me where this ad comes from? magazine? newspaper? What media vehicle was used and what target markets was this trying to reach?
and when this ad came out?

Thanks!

Guest's picture
Guest

It was a special build ambient stunt done in Shanghai to promote the Shanghai Tennis Masters Cup.

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