R Mall: Dummy explosives
It's this obvious if you are alert.
If you spot anything suspicious, please inform security.
Dummy Explosives
A public service initiative by R Mall
Agency: Everest Y&R, Mumbai, India
Creative Directors: Prateek Bhardwaj, Samir Chonkar
Art director: Sushant Karane
Copywriters: Sushant Karane, Prateek Bhardwaj, Kartik Aiyar
33 Comments
I'm not exactly stuck in the middle of insurgent fire here, but isn't dynamite with a classic analog clock a little cartoon-ish. (a-la bugs bunny)?
Regardless, it's an alright idea. Doesn't really wet my lips though.
Imagine such a campaign in the US
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not freedom like a shopping card
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It's My Job To Keep Punk Rock Elite
wow!...this seems like a very bad idea considering the rediculous pandemonium that recently occured in boston with regards to the aqua teen hunger force light brite "bombs"...
the mall security would be inundated with bomb reports...not to mention all the needless terror this would cause, or god forbid any sick person out there who may place real bombs in the ads place making people less apt to see it as a real bomb....never cry wolf people.
www.ashlandic.com
This is a terrible idea. Is nice for the creatives, but you would never put anything like this in malls or any public location.
amen
• http://mikelightman.com/blog •
trying too hard.
I would leave the mall right away if I saw this. It's ridiculous.
I dare the cd's to try and do this campaign in the states, though I won't pay the bail.
i was waiting in line to get a bus ticket out of town when a lady with alot of luggage stood behind me. she asked me if i thought it was okay if she left her luggage over the other side of the building... unattended. it wasn't long before the men in white came to get her and take her back to where she belongs.
i can see this causing alot of panick in a mall if someone saw it and didn't get close up to read it. would you? would you go and take a peek if it looked like there was an explosive in a bag?
no terrorist would put an explosive to a transparent bag...And this really looks like a dummy...
i would have no idea if this were a real explosive or not. i've never seen one. i've lived a shamefully and lucky privilidged sheltered existence. plus who's to say that a terrorist or some person with some kind of agenda wouldn't purposely make it look fake and obvious? that is a tactic.
they certainly would if there were fake bombs scattered about, the real bombs would blend right in and nobody would be alarmed since it appears to be yet another ad....very bad idea here...
www.ashlandic.com
I'd steal it.
Yeah I'd grab a couple, or place real explosives in see through bags with some stupid line on the front like 'Oops, looks like this one is real'. Then watch as the mall turns into an Arnie movie.
Okay, maybe not real explosives...
you're an idiot sometimes
Doin' it for the points
Clever retort. Thanks.
Next time you feel insightful, maybe log on and contribute.
Until then, just stick to your cheese.
big words, small penis.
That should be the name of your autobiography
Doin' it for the points
Man, you are a riot, every comeback is full of razor-sharp wit, doused with slicing irony and biting cynicism.
'Just how small a penis do Rat offspring offer?' is the title of my current novella, can't think who may have inspired the title...
No, You shut up.
Doin' it for the points
Wow. Okay, you win, obviously I can't compete with your brilliance.
Finally.
Your 'cool' attitude made me think that maybe you knew what you were saying when in fact you didn't
Doin' it for the points
better dump this dumb idea before it explodes!
i'll inform the security that there are stupid scam ads with fake bombs around the mall. remove them or i'll call the cops to close that mall down in case people will get the wrong ideas and panic. before dealing with mass, be more cautious and responsible.
terrorists can actually do a bag like this with real bombs inside... in a way u r helping them... ha ha ha..jus kidding very nice thought.
there's clever and theres ridiculou's. this is the latter. overexcited creative team forgot there would be no TG to read the copy if this was placed anywhere
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If it dont sell it aint creative
garbage -- the idea. the execution. the place where this should be headed.
nice idea, but in russia the stuff would be stolen in couple of minutes.
It took 6 creatives to make this ad, that's sad.
Looks like only one bag was made, pictures taken for award shows at different locations and backs patted at the agency.
Desi
www.DesiCreative.com
4 creatives, desi. count again. but it's still sad like you said.
With the security problems now… I won’t shop in a place where maybe an explosive can be placed…
Ceci n´ est pas un copy
I won’t buy in a place where a bomb can be hypothetical placed.
Ceci n´ est pas un copy
yes, but will you still shop there?
www.ashlandic.com
This is a work for a festival, is not real… I don’t like to be told: hey watch out could be a bomb near you.
:D
the best is still to come