Quiksilver: Rail

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors: Simon Wooller, Rasmus Petersen, Lasse Bækbo Hinke
Photographer: Mads Lauritzen
Released: December 2006

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10 comments

Jonny Lonestar's picture
Jonny Lonestar
284 pencils

rail and ramp, really cool. surfboard, forced.

the_ashlands's picture
the_ashlands
1394 pencils

what? surfboard?? thats a skateboard.....hence the rail..

squirrely's picture
squirrely
316 pencils

Jonny Lonestar was referring to the whole campaign - not just this one.

KudammCowboy's picture
KudammCowboy
2 pencils

Love this.

Ika's picture
Ika
18 pencils

Nice.

mrtalented's picture
mrtalented
2175 pencils

without the upside down skateboard, i don't think people will get the idea. a skater visual printed on the poster might help.

kre8's picture
kre8
989 pencils

i would guess that the target market - skaters - would get it right away.

Rog's picture
Rog
6094 pencils

smaarter & smaarter.

>>>> That's not an ad. THIS is an ad.

kc_brock's picture
kc_brock
703 pencils

cool campaign,

but does a rail work for a skater against a wall, or does it have to be out in the open?

rd

jessesg5's picture
jessesg5
6 pencils

Good idea, but no, it doesnt work when its against the wall like that...and 5 feet off the ground. Being in the target, It bugs me that a brand that large didn't fully think that out. Unless it was just the idea, and not meant to be used. The explanation does say that it was used for skaters or bikers(?) to "make a grind"

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