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Priceless pets

Agency: 
Published/Aired: 
April 2015

Quatro Patinhas NGO presents: Priceless Pets

Description: 

Ambient advertisment created by Dentsu, Brazil for Quatro Patinhas, within the category: Public Interest, NGO.

Advertising Agency: NBS / Dentsu Aegis Network, Brazil
Executive Creative Director: Carlos André Eyer
Creative / Planning VP: André Lima
Creatives: Augusto Correia, Bob Ferraz
Designers: Karina Abicalil, Claudio Portugal
Account Managers: Antonino Brandão, Tatiana Soter, Marry Zerkowski
Agency Producers: Luiza Maggessi, Andreia Metzker
Agency Producer Assistant: Alejandra Ebner
Project Manager: Rodrigo Castro, Teca Vilaça
Media: Fátima Rendeiro, Leonardo Carrilho
Film Production Company: Visorama Diversões Eletrônicas
Director: Cláudio Reston
Executive Producer: Samanta Martins
Visorama's Account Director: Ligia Susini
Producer: Rogério Máximo
Editor: Rafael Carreiro
Photographers: Bruno Rodrigues, Bianca Pimenta
Music Production Company: Sonido
Music Director: Lucas Duque
Sonido's Account Director: Alessandra Valle
Composer: Marcio Biaso
Web Production Company: M2BR
Agency PR: Camilo Coelho, Karina Okabatake, Caroline Lessa, Máquina de Notícias, Rita Durigan, Renata Vieira
Project Support: American Pet, Purina
Client Manager: Christianne Duarte Garoiu

Comments (7)

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Highest Rated

blisteringbarnacles's picture
blisteringbarnacles
Activity Score 289

Impressive.

kleenex's picture
kleenex
Activity Score 45874

not bad.

rjaureg1's picture
rjaureg1
Activity Score 26

I think this as is promoting its message in a kind way to reach people's feelings. It is interesting and explains a clear and well defined campaign. It begins calling the attention of people by explaining the issue and the main reason why the ad was created. It uses real scenes of people and their reactions. It has perfect and different background music for each of the different scenes in the commercial. I consider that the use of real life scenes is helpful and important to transmit its message to clients effectively. I like how they focus and capture images of the animals. They used great images to show the before and after of the animals and their adoptions. At the beginning these images of animals were sad and inspire compassion. At the end (after their adoption) they use same animals to show their happiness. This idea of showing what is the impact in the animal after getting adopted; clearly, transmit the message of this commercial.

T.'s picture
T.
Activity Score 1110

Touches that soft spot in the heart. Well done.

What's your ad telling the consumer?

Hadrons's picture
Hadrons
Activity Score 6017

I like the idea, I love the slogan.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

blisteringbarnacles's picture
blisteringbarnacles
Activity Score 289

Impressive.

damnson's picture
damnson
Activity Score 11517

Cool.

An axe murderer of ads.

Eduardo Ramos Portella's picture
Eduardo Ramos P...
Activity Score 2

Gostei muito

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