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Published/Aired: 
October 2007

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Description: 

These billboards are working models that demonstrated how wind power, solar steam power, and time pieces work. For example, the wind turbine powered the batteries, which stored the power until the display read full, which kicked in the neon lights and then finally the light box that revealed the Discovery logo.

Advertising Agency: DDB Auckland, New Zealand
Executive Creative Directors: Paul Catmur, Toby Talbot
Head of Art: Mike Davidson
Art Directors / Copywriters: Mick Stalker, Sarah Longworth

Comments (11)

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Highest Rated

alexbartleet's picture
alexbartleet
Activity Score 21

Yes I’ve seen them here up and running. Unfortunately the unrealistic detailing and lack of information doesn’t explain the fact that they are actually running on its own. Great idea all though. Unfortunately execution is often just as important.

Patán's picture
Patán

I hope they really work...if so...they are awesome!

alexbartleet's picture
alexbartleet
Activity Score 21

Yes I’ve seen them here up and running. Unfortunately the unrealistic detailing and lack of information doesn’t explain the fact that they are actually running on its own. Great idea all though. Unfortunately execution is often just as important.

lsadunb's picture
lsadunb
Activity Score 571

Wow! Awesome campaign!

Guest's picture
Guest

sMELLS LIKE BAD PHOTOSHOP

tbtf's picture
tbtf

"smells like"...these are only fleshed out comps of concepts...you're completely missing the point. they're billboards which will be produced in "3D"....jc..

kgeiger's picture
kgeiger
Activity Score 7287

Well then, why not submit real photographs when the billboards are actually produced?
I could even imagine wanting to watch a "making-of film" about these being put together...

tbtf's picture
tbtf

"Imaginate" -Michaels.

Rog's picture
Rog
Activity Score 6082

Cool idea, anyway.

>>>> That's not an ad. THIS is an ad.

Guest's picture
Guest

these are real, i saw them down the road from me.

sometimes its hard to read the text, but great concept!

Kateter's picture
Kateter
Activity Score 2029

fantastic!

Guest's picture
Guest

crappy photoshop!!

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