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13 comments

eldeadevis's picture
eldeadevis
306 pencils

Cool!

Crisp One's picture
Crisp One
2007 pencils

put this by the "john" to encourage people not to plug up the damn thing.

MindDrift's picture
MindDrift
1083 pencils

It's not smart placement my opinion. The tree is not being reduced or anything. It remains the same size. Doesn't deliver the message.

efox5's picture
efox5
85 pencils

Done four years ago, and that one actually reduces.

iraoksman's picture
iraoksman
155 pencils

lol it was my idea too but instead of "use sparingly" slogan it was saying: wash !

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

270,000 tree's, that's not much worldwide in my oppinion, not how they make it look. 6 billion people only 270,00 tree's.

CurryJ's picture
CurryJ
955 pencils

It's a great idea...but perhaps the headline should have been more hard-hitting. Maybe something like 'Without a tree, you may run out of toilet paper'. Thoughts, anyone?

================================================
I think; therefore I am

hal9000's picture
hal9000
192 pencils

This is a nice idea executed badly. Would be better if the tree trunk was on the ground.
But nice try.

Guest's picture
Guest

Hi all. Thanks for your feedback. A number of people have said that the layout / execution of the 'ad' was bad. I would like to point out that this wasn't an ad. It was an ambient media placement.

We had a wall-mounted tissue roll dispenser and people were using it indiscriminately. So we just put a wrap that looked like a tree trunk around the dispenser.

Since the dispenser was wall-mounted and there was no other way of placing it, placing the trunk on the ground - like hal9000 suggested - was not an option.

While the low resolution JPG on this website may not be clear, the actual 3D piece that was put up was of a much better quality - the piece looked like an actual trunk!

With regards to this being done 4 years ago, well - honestly, we did not know about it till one of you pointed out. And yes, that one does 'reduce' as the tissues are being used up. This execution doesn't reduce. But then this is a different way of executing it, right?

Anyway, glad to see so many posts. It is always nice to hear constructive feedback. Thanks again, guys!

DDB, Oman.

Guest's picture
Guest

good concept. sad layout

Guest's picture
Guest

really good

the_lizard_king's picture
the_lizard_king
1259 pencils

It is absolutely normal for an agency to have a few great campaigns and a few that suck... I really don't understand why is DDB getting so personal about everyone's comments? Why not simply accept that the campaign was a bomb and it sucked big time! There is always a new client and another day in every agency!!! Peace!

And then GOD said...
Let there be creativity!!!

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