Profi-Ernst: Blurred House

Don’t be ashamed of your house

Profi Ernst ambient stunt “Blurred House” - in Germany the debates about StreetView were and still are fierce. Many people had their houses blurred – in a fight for privacy and against invasion by a global giant. Profi Ernst, a local DIY store, used this topic cleverly for a stunt. A real house was blurred – by fixing a giant true size blurred image of the facade on the facade. The cheeky message: Don’t be ashamed of your house – come to Profi Ernst. The case video gives more details.

Advertising Agency: JWT, Germany
Creative Directors: Till Hohmann, Mark Karatas
Art Director: Mario Altendorf
Copywriters: David Fowle, Carsten Bug
Photographers: Georg Dörr, Martin Joppich / Lumen Joppich Dörr
Account Supervisor: Bernd Adams
Account Manager / Producer: Andreas Schill
Account Manager: Adrian Finzelberg
Published: March 2011

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kleenex's picture
26330 pencils

A great idea..

morse's picture
15439 pencils

That is blurred, not pixelated. Regardless it's great.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Kriativity's picture
418 pencils

Read the text below..the campaigns name itself is "blurred house"

Kriativity's picture
418 pencils

na..i didnt like it..

cracker66's picture
163 pencils

nice idea..

RonVerse's picture
207 pencils

i think its really cool how they used this phenomenon and created an ad with it.

utzkischuebbs's picture
21 pencils


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