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Blurred House

Agency: 
Published/Aired: 
March 2011
Description: 

Profi Ernst ambient stunt “Blurred House” - in Germany the debates about StreetView were and still are fierce. Many people had their houses blurred – in a fight for privacy and against invasion by a global giant. Profi Ernst, a local DIY store, used this topic cleverly for a stunt. A real house was blurred – by fixing a giant true size blurred image of the facade on the facade. The cheeky message: Don’t be ashamed of your house – come to Profi Ernst. The case video gives more details.

Don’t be ashamed of your house

Advertising Agency: JWT, Germany
Creative Directors: Till Hohmann, Mark Karatas
Art Director: Mario Altendorf
Copywriters: David Fowle, Carsten Bug
Photographers: Georg Dörr, Martin Joppich / Lumen Joppich Dörr
Account Supervisor: Bernd Adams
Account Manager / Producer: Andreas Schill
Account Manager: Adrian Finzelberg

Comments (7)

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Highest Rated

utzkischuebbs's picture
utzkischuebbs
Activity Score 19

great

kleenex's picture
kleenex
Activity Score 43434

A great idea..

morse's picture
morse
Activity Score 17364

That is blurred, not pixelated. Regardless it's great.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Kriativity's picture
Kriativity
Activity Score 416

Read the text below..the campaigns name itself is "blurred house"

Kriativity's picture
Kriativity
Activity Score 416

na..i didnt like it..

cracker66's picture
cracker66
Activity Score 163

nice idea..

RonVerse's picture
RonVerse
Activity Score 207

i think its really cool how they used this phenomenon and created an ad with it.

utzkischuebbs's picture
utzkischuebbs
Activity Score 19

great

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