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The Promise

Agency Network: 
Published/Aired: 
December 2012

'THE PROMISE' -- THE COMMITMENT AGAINST BREAST CANCER THAT LASTS A LIFETIME

Description: 

Ambient advertisment created by Leo Burnett, United Arab Emirates for Procter & Gamble, within the category: House, Garden.

Advertising Agency: Leo Burnett, Dubai, UAE
Regional Executive Director: Peter Bidenko
Creative Director: Mohamed Oudaha
Art Directors: Dima Kronfol, Ammar Safi
Copywriters: Simon Raffaghello, Janelle Erickson
Graphic Designer: Mahdy Abdelrahman
Communication Supervisor: Sachin Menconca
Communication Executive: Joanna Samaha
Traffic Manager: Gabriel Noronha

Comments (4)

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Spanky's picture
Spanky
Activity Score 4899

This might have been better if they had picked more appropriate music. Than again, it might not.

kleenex's picture
kleenex
Activity Score 49614

I like the music.

gloriareid's picture
gloriareid
Activity Score 6

music is ok!

bate_palmas's picture
bate_palmas
Activity Score 1479

Ummmm...am I missing something here or is the idea incredibly bland?

It's about as good as signing a piece of paper, right?

Maybe signing someone's boobs

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