Because who is perfect?

December 2013
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Disabled mannequins were eliciting astonished looks from passers-by on Zurich's Bahnhofstrasse. Between the perfect mannequins, there were figures with scoliosis or brittle bone disease modelling the latest fashions. One had shortened limbs; the other a malformed spine. The campaign has been devised for the International Day of Persons with Disabilities by Pro Infirmis, an organisation for the disabled. Entitled "Because who is perfect? Get closer.", it is designed to provoke reflection on the acceptance of people with disabilities. Director Alain Gsponer has captured the campaign as a short film.

Advertising Agency: Jung von Matt/Limmat, Zurich, Switzerland
Creative Director: Alexander Jaggy
Art Director: Daniel Serrano
Copywriters: Mateo Sacchetti, Samuel Wicki
Graphic Design: Lukas Frischknecht
Consultants: Marco Dettling, Danijel Sljivo, Roman Meister
Art Buying: Sarida Bossoni, Ilonka Galliard
PR-Consultants: Alexander Gligorijevic, Nicole Pauli
Director: Alain Gsponer
Producers: Caro Büchel, Michael Kindermann / Pumpkin Film
Camera: Jonas Jaeggy
Music: Dave Thomas Junior
Music Consultants: Tracks & Fields

Comments (3)

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Nahuel's picture
92 Activity Scores

I liked it a lot, but I think it needs a proper explaining so that the people that is passing by can understand what is really all about, the people in the street that get the strongest shock out of it.