Pro Evolution Soccer 2012: Foam Hand

Can You Play?

We launched the PES 2012 campaign during the World Soccer Challenge with a first-of-its-kind foam hand tailored to soccer fans. This reversible yellow and red card is branded PES with the new tag "Can You Play?" Included with the foam hand was a mini PES Code of Conduct that describes when to signal a foul on and off the pitch. These quickly became a crowd favorite.

Advertising Agency: Ignited, El Segundo, CA, USA
Creative Director: Jordan Atlas
Art Director: Jose Eslinger
Copywriter: Carissa Zaino
Designer: Jeremy Carson
Published: July 2011