Pro Asyl: Rope
When you get home, you can expect a nice evening. When asylum-seekers get home they can expect death.
International day of the refugee 2008
Advertising Agency: JWT, Frankfurt, Germany
Creative Director: Ralph Thamm
Art Directors: Ralph Thamm, Reinhard Obinger
Copywriter: Christoph Herold
Trainee / Photographer: Pavel Bondarenko
Released: April 2008


8 Comments
(Why have a gate if just anyone can drive up and pull the rope? Doesn't seem real.)
Doesn't this seem like it would be better if it were in a parking lot across from the UN or something as they left it..? Just any old apartment building doesn't seem effective enough.
First of all I think this is totally SCAM. Furthermore I don't think that this message is really relevant. No European country sends back anyone, not even people who are purely economical "asylum-seekers", not even criminal elements.
This is just a cheap shot for the award shows. A politically correct statement. Disgusting.
Ambient is not just a sign with slogan pasted on to thing. It's a parking garage door. Oh okay, so the person is supposedly going home after exiting this building). Will it be any different if I put a sign next to the door of an office building that reads: before going into an important meeting inside this building, make sure your teeth is white. Use Colgate.
-Tung
--good idea is enemy of great idea
exactly. adscam. forced.
- www.lifetheuniverseandadvertising.com -
"life, the universe and advertising .com" "lutz das fischstäbchen de"
"follow me."
forced scam.
do some real work
I sometimes wonder if even a third of the ambients we see on this site are real. But I suppose it *is* time for students to be turning in mid-term projects, huh?
SCAM
*****
SJB