Pritt: Escalator

To meet customer requirements and promote the new PRITT correction tape it was decided to translate the idea into an alternative media, using as its main base competitive advantage: Its durability. That's why we used the handrails of various shopping centers mimicking the endless correction tape and on the edges of the ladder is the product, simulating that it releases the correction tape. It was accompanied by a copy that read: New PRITT correction tape, more durable.

Advertising Agency: Lowe Honduras
Creative Directors: Juan Jesus Martinez, Sergio Burgos
Art Directors: Bruno Barbosa Copywriter: Carlos Andino
Photographers: Bruno Barbosa, Paul Carbajal
Additional credits: Paul Carbajal, Lia Zavala, Oscar Ardon
Released: June 2009

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8 comments

Guest's picture
Guest

Escalator ads are becoming the new Full Page Press. It seems to be the primary medium for a multitude of brands now.

Or perhaps it's just the first thing lazy creatives try to jam their half-assed ideas onto.

Guest's picture
Guest

Great media. Well done guys!

Guest's picture
Guest

wow, this is different! good job!

Guest's picture
Guest

MUY BIEN CHAVOS BUENA APLICACION TAB

Guest's picture
Guest

sorry guys, this is fake cause it doesn't work

Guest's picture
Guest

great great !

mariobross2's picture
mariobross2
34 pencils

well generally - nice. but what if it stacks in the moving mechanism inside??

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