June 2009
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To meet customer requirements and promote the new PRITT correction tape it was decided to translate the idea into an alternative media, using as its main base competitive advantage: Its durability. That's why we used the handrails of various shopping centers mimicking the endless correction tape and on the edges of the ladder is the product, simulating that it releases the correction tape. It was accompanied by a copy that read: New PRITT correction tape, more durable.

Art Directors: Bruno Barbosa Copywriter: Carlos Andino

Advertising Agency: Lowe Honduras
Creative Directors: Juan Jesus Martinez, Sergio Burgos
Photographers: Bruno Barbosa, Paul Carbajal
Additional credits: Paul Carbajal, Lia Zavala, Oscar Ardon

Comments (8)

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Highest Rated

mariobross2's picture
34 Activity Scores

well generally - nice. but what if it stacks in the moving mechanism inside??


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