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Pritt: Escalator

Pritt: Escalator
Your rating: None Average: 4.8 (30 votes)

To meet customer requirements and promote the new PRITT correction tape it was decided to translate the idea into an alternative media, using as its main base competitive advantage: Its durability. That's why we used the handrails of various shopping centers mimicking the endless correction tape and on the edges of the ladder is the product, simulating that it releases the correction tape. It was accompanied by a copy that read: New PRITT correction tape, more durable.

Advertising Agency: Lowe Honduras
Creative Directors: Juan Jesus Martinez, Sergio Burgos
Art Directors: Bruno Barbosa Copywriter: Carlos Andino
Photographers: Bruno Barbosa, Paul Carbajal
Additional credits: Paul Carbajal, Lia Zavala, Oscar Ardon
Released: June 2009

Comments

Guest's picture
Guest | Thu, 2009-07-30 00:05

Escalator ads are becoming the new Full Page Press. It seems to be the primary medium for a multitude of brands now.

Or perhaps it's just the first thing lazy creatives try to jam their half-assed ideas onto.

Dzsoi's picture 4558 pencils
Dzsoi | Fri, 2009-07-31 03:07

Yeah, excalators have been used many many times. But this is not forced or done as I know. Preconception is good but let's think a bit, shall we?

Guest's picture
Guest | Thu, 2009-07-30 00:46

Great media. Well done guys!

Guest's picture
Guest | Thu, 2009-07-30 11:04

wow, this is different! good job!

Guest's picture
Guest | Thu, 2009-07-30 13:18

MUY BIEN CHAVOS BUENA APLICACION TAB

Guest's picture
Guest | Thu, 2009-07-30 14:04

sorry guys, this is fake cause it doesn't work

brunobarbosa's picture 2 pencils
brunobarbosa | Thu, 2009-07-30 15:34

http://www.youtube.com/watch?v=Qlil3oTFJCc

Guest's picture
Guest | Fri, 2009-08-07 03:47

great great !

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