Priorin Hair Capsules: Hair Helmets

Bayer Priorin “Hairhelmet promo” - Priorin helps prevent female hair loss and keeps their hair strong. This case video shows the promotion that just ran. Female pharmacy couriers were given special Motorcycle Helmets with photorealistic prints of hair. So: really strong hair. The low cost transit stunt reaches thousands of women on the streets, in offices and at home upon delivery. Simple and fun.

Advertising Agency: JWT, Germany
Creative Directors: Till Hohmann, Mark Karatas
Art Directors: Simone Möller-Rohé, Mario Altendorf
Copywriter: Alexander Dziemba
Photographers: Georg Dörr, Martin Joppich / Lumen Joppich Dörr
Account Supervisor: Bernd Adams
Account Manager: Robert Tecini
Published: March 2011


masterstudent's picture
45 pencils

@adverfreak: really? is not same. other idea is just 3D rendering i think. these guys now did something for real, right?! real helmets in street and with client. much different.

morse's picture
16609 pencils

I think this works great. The only thing is the exposure is low and helmets cost a lot of money.

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kalpesh78's picture
2580 pencils

1) you don't need to think of this idea.
2) Just buy them off the internet. There are loads of these helmets available. (hint: Just google it)
3) whats the agency's creativity here?

ideas....30 minutes nahi toh free.

Kriativity's picture
418 pencils

i like the concept..good mixture of advertising and marketing..

ADSFREAK's picture
3 pencils

@kalpesh78: Oh really? Buy them off the internet? I don´t think so. You can buy a lot of different helmets in the internet. But helmets with realistic hair textures? Not.

Prasad Weerasekara's picture
Prasad Weerasekara
640 pencils

I like the idea...

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