Primus: Mirrors

Don’t end your night here. Don’t drink and drive.

Advertising Agency: Lew'Lara\TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Victor Sant´Anna, Manir Fadel, Felipe Luchi, Luciano Lincoln
Art Director: Bruno Cardoso
Copywriter: Ivan Teixeira
Photographer: Paola Viana
Released: October 2008

Related videos by Shutterstock

10 comments

Guest commenter's picture
Guest commenter

Very nice - common message, uncommon idea.

bichon's picture
bichon
18 pencils

That's a really nice Ambient concept.
Creative - Visibility but the poster looks a little cheap.
where this installation was placed ? In front of Night club ?
Anyway, I like it!

http://www.advertime.soup.io
(check this out ! No text, Just Cool Creative Ads)

http://www.advertime.soup.io
(check this out ! No text, Just Cool Creative Ads)

Guest commenter's picture
Guest commenter

I like it a lot

Guest commenter's picture
Guest commenter

weak

LessTalkMoreMock's picture
LessTalkMoreMock
104 pencils

I don't think I would get it without the explanation. A sandwich board that says "Don't drink and drive" next to a fire hydrant? The light post makes a little more sense but then again, I don't know...just doesn't say drunk driving accident to me.

Anne's picture
Anne
506 pencils

Good.

Guest's picture
Guest

this stuff is such a stretch. pretty ridiculous

Guest's picture
Guest

forced.

ORISHAS76's picture
ORISHAS76
344 pencils

BUENO!!!

Guest's picture
Guest

Hey isn't this a little dangerous? if the mirrors catch a bad angle the reflected light could temporarily blind the driver for second or two. Anyway, what's the point of reminding people of a place they've just been to?

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments