Prime TV, Psychic Investigators: Mind

DRAFTFCB, Auckland created this stencil for Prime's TV show - Psychic Investigators. It illustrates the psychic's ability to discover crimes that have been committed by using their mind and nothing else.

Advertising Agency: Draftfcb, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Directors: Chris Schofield, Billy Mcqueen
Creatives: Nick McFarlane, Josh Stuart
Account manager: Katie Loverich
Via: bestadsontv

14 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Solid ambient. Should have made the copy on the other side as well imo, now only people that walk from one direction can read it (or they have to turn around).

Cheerriiee's picture
Cheerriiee
952 pencils

This is great!

Guest's picture
Guest

Simple. Love it!

afterbyrne's picture
afterbyrne
215 pencils

I like this. I think the only thing I would do different is make the bodies look a little more like real outlines, but a good job either way.

Guest's picture
Guest

natural effects on people, that's the future of advertising

Janae's picture
Janae
385 pencils

i saw at first sight just a brain and not the people.
there a together in such a perfect harmony.
really good job

Guest's picture
Guest

Great stuff

Guest's picture
Guest

I think this ad is brilliant at first glance it is the brain until you look a little closer to see the people. Well well done, brilliant in fact.

Guest's picture
Guest

Amazing

Guest's picture
Guest

Wow - would be awsome to see with people lying in it

Guest's picture
Guest

Fantastic work!! Very effective.

Guest's picture
Guest

Nothing new in terms of the media, but great art on the brain. Would also have liked to see more realistic "people" though. And yes, it's hard to read that slogan from other areas.

Guest's picture
Guest

I love it - fresh, orginal, like nothing I've seen before

Guest's picture
Guest

Perfect example of simple yet extreamly effective advertising to the young and old, i think the body outlines are great and the fact they are less body like makes the onlooker have to tune in just that wee bit more. Great work!

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