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Primärvården (Swedish Health Board): Sneeze Box

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Your rating: None Average: 5.6 (16 votes)

Primärvården, the West Sweden health board, wanted to convince citizens to vaccinate themselves against influenza. We placed a booth in major shopping centres, complete with pre-recorded "sick" actor on a touch screen. When prompted, the actor "sneezed" on visitors to the booth, and the results were streamed to a website. Over 2500 citizens vaccinated themselves, and over 600 people uploaded their "sneeze reaction" movies to the campaign site.

Advertising Agency: SCP Grey, Göteborg, Sweden
Head of Digital: Russell Clark
Creative Director: Tommy Östberg
Copywriter: Hanna Samara
Production Company: JAIJ Berlin

11 Comments

andylefty's picture 3136 pencils
andylefty | Fri, 2011-12-16 10:03
7

Won me over in the second slide.

Adjusting my rating because I thought they actually 'sneezed'.

simonds08's picture 626 pencils
simonds08 | Mon, 2011-12-12 09:30

I like it

MicheleVirgilio's picture 2372 pencils
MicheleVirgilio | Mon, 2011-12-12 11:56

like

http://www.mandarinoadv.com

kleenex's picture 8394 pencils
kleenex | Mon, 2011-12-12 12:41

I like, but do not love this idea.

Glut's picture 4076 pencils
Glut | Mon, 2011-12-12 15:05

this idea could been executed much more real, maybe a little bit invasive or grose yes but way much better

sirvan's picture 30000 pencils
sirvan | Mon, 2011-12-12 15:56

They should've sprayed water at the same time. Or something. Feels un finished.

+++

"I love some things, and don't love some other things."

ivan's picture
ivan | Mon, 2011-12-12 17:00

Good idea.

andylefty's picture 3136 pencils
andylefty | Mon, 2011-12-12 17:52

I thought that's what they did and everyone was flinching.

vote4pedro's picture 3785 pencils
vote4pedro | Mon, 2011-12-12 18:19

my guess is they would have ended up with a broken monitor.

MicheleVirgilio's picture 2372 pencils
MicheleVirgilio | Tue, 2011-12-13 03:39

carina

http://www.mandarinoadv.com

pneuburg's picture 255 pencils
pneuburg | Fri, 2011-12-16 09:18

An old gag used in a new format. Good idea and fun to watch.

pjn

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