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Primärvården (Swedish Health Board): Sneeze Box

Primärvården, the West Sweden health board, wanted to convince citizens to vaccinate themselves against influenza. We placed a booth in major shopping centres, complete with pre-recorded "sick" actor on a touch screen. When prompted, the actor "sneezed" on visitors to the booth, and the results were streamed to a website. Over 2500 citizens vaccinated themselves, and over 600 people uploaded their "sneeze reaction" movies to the campaign site.

Advertising Agency: SCP Grey, Göteborg, Sweden
Head of Digital: Russell Clark
Creative Director: Tommy Östberg
Copywriter: Hanna Samara
Production Company: JAIJ Berlin

11 comments

andylefty's picture
andylefty
4537 pencils

Won me over in the second slide.

Adjusting my rating because I thought they actually 'sneezed'.

simonds08's picture
simonds08
598 pencils

I like it

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

like

kleenex's picture
kleenex
37456 pencils

I like, but do not love this idea.

Glut's picture
Glut
3937 pencils

this idea could been executed much more real, maybe a little bit invasive or grose yes but way much better

sirvan's picture
sirvan
29860 pencils

They should've sprayed water at the same time. Or something. Feels un finished.

+++

"I love some things, and don't love some other things."

ivan's picture
ivan

Good idea.

andylefty's picture
andylefty
4537 pencils

I thought that's what they did and everyone was flinching.

vote4pedro's picture
vote4pedro
4601 pencils

my guess is they would have ended up with a broken monitor.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

carina

pneuburg's picture
pneuburg
251 pencils

An old gag used in a new format. Good idea and fun to watch.

pjn

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