Pril washing liquid: Squeaky Clean Mirror

The idea is to place shiny utensils around sharp bends in parking spaces of commercial complexes, hotels and housing apartments. In place of the usual convex mirrors, these utensils act as an interesting reminder that Pril cleans the best.

Agency: TBWA, New Delhi, India
Creative Director: Probir Dutt
Art Director: Tulika Seth
Copywriter: Tulika Seth
Published: November 2006

15 comments

adroit1's picture
adroit1
42 pencils

Don't like.
Visual pun in 360.
But then I am no adfest judje.

rajeshmkd's picture
rajeshmkd
16 pencils

nice concept, but what is the use in that place?

Skor's picture
Skor
208 pencils

its a convex mirror, usually found in parking lots to see if a car is coming from the other side,
before you turn

Kay's picture
Kay
161 pencils

like it, but stil can improve. Bronze!

nuclearshower's picture
nuclearshower
233 pencils

Love the idea, but yea i agree with kay, could be better.

jungleraven's picture
jungleraven
291 pencils

i lik it...as it is

justpassingby's picture
justpassingby
1368 pencils

why cant they just say this is a cool idea we came up with, its a fake but it shows how creative we are INSTEAD of the bullshit explanation they have trying to convince us that this was really budgeted for and they really did place them around town for a week or so.

hwaris's picture
hwaris
28 pencils

totally agree with JPB, done for the heck of proving that we can think creative too

MCP's picture
MCP
231 pencils

Its been done before - check under january 2007 outdoor.
http://www.creativecircle.co.za/frameset.htm

B128's picture
B128
392 pencils

And how did you conclude that South Africa did it first?
This ad was published Nov. 2006

A. J. SMITH's picture
A. J. SMITH
2838 pencils

So?

MCP's picture
MCP
231 pencils

Assumption that the South African one has already been awarded?

picturejockey's picture
picturejockey
658 pencils

I am wondering if the target users are going to see this.

http://www.picturejockey.com

RajToo's picture
RajToo
134 pencils

Bit of a crap media placement, consumers aren't going to remember this when they go shopping. Smells of scam.

aix's picture
aix
49 pencils

This is nice! well done!

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