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Priess Union, Management and Insurance Broker: Hey, where's my car?

Guerilla action that took place in Brazil, for a local car insurance broker. Drivers that had their cars towed for parking irregularly, were impacted on the moment they noticed that their cars had gone missing.

Advertising Agency: MarketData, Brazil
Creative Director: Cristhian Stange
Copywriter: Alexandre Gavanski
Art Director: Eduardo Prox
Planner: David Whittaker
Account Manager: Rita Amaral
Graphic Producer: Rodrigo Dias
Published: March 2011

6 comments

John Howard's picture
John Howard
33 pencils

Like it.

Jackbr's picture
Jackbr
1385 pencils

Great!

Jack

Vingy's picture
Vingy
474 pencils

Nice idea but when your car is towed away you're very pissed off and disappointed (personal experience) and you might take the message in a negative way. it´s a possibility and maybe some people take it whit an insight and some others might take it as a mock

gadgets's picture
gadgets
1063 pencils

great idea but dangerous to associate your company with an unpleasant moment.

notanugget's picture
notanugget
135 pencils

The translation should be "your car could have been stolen"

tiaggo.t's picture
tiaggo.t
4 pencils

100% fake.

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