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Hey, where's my car?

Agency: 
Published/Aired: 
March 2011
Description: 

Guerilla action that took place in Brazil, for a local car insurance broker. Drivers that had their cars towed for parking irregularly, were impacted on the moment they noticed that their cars had gone missing.

Advertising Agency: MarketData, Brazil
Creative Director: Cristhian Stange
Copywriter: Alexandre Gavanski
Art Director: Eduardo Prox
Planner: David Whittaker
Account Manager: Rita Amaral
Graphic Producer: Rodrigo Dias

Comments (6)

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Highest Rated

tiaggo.t's picture
tiaggo.t
Activity Score 4

100% fake.

John Howard's picture
John Howard
Activity Score 33

Like it.

Jackbr's picture
Jackbr
Activity Score 1499

Great!

JackBR

Vingy's picture
Vingy
Activity Score 474

Nice idea but when your car is towed away you're very pissed off and disappointed (personal experience) and you might take the message in a negative way. it´s a possibility and maybe some people take it whit an insight and some others might take it as a mock

gadgets's picture
gadgets
Activity Score 1063

great idea but dangerous to associate your company with an unpleasant moment.

notanugget's picture
notanugget
Activity Score 135

The translation should be "your car could have been stolen"

tiaggo.t's picture
tiaggo.t
Activity Score 4

100% fake.

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