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Guerilla beds

Agency Network: 
Published/Aired: 
April 2010
Description: 

Ambient advertisment created by Out of The Box, India for Presidium, within the category: Education.

Advertising Agency: Out of the Box, India
Executive Creative Director: Viral Pandya
Creative Director: Sabu Paul
Creative Director: Guneet Pandya
Art Directors: Viral Pandya, Guneet Pandya
Copywriter: Sabu Paul

Comments (12)

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atb2005's picture
atb2005
Activity Score 13557

It's a clever idea, but I don't see many students wanting to sleep in that. A bit creepy to know that you are lying on Einstein's face..lol

Adaddicted's picture
Adaddicted
Activity Score 3435

its out of the brain idea. The one in the centre might........, because he is the cricket god ;-))

withalltherespects

luispiter's picture
luispiter
Activity Score 2756

interesting

tytpol's picture
tytpol
Activity Score 777

Forced. Like.

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

I like it, although I find it difficult to believe that admissions greatly increased because of it. It's nice as a merchandise object.

art.vs.commerce's picture
art.vs.commerce
Activity Score 566

why bed sheets?

whatthe's picture
whatthe
Activity Score 21

Dream big is the line

scorpideas's picture
scorpideas
Activity Score 14

i like the concept bt found it a bit forced one and overdone.

Anilk's picture
Anilk
Activity Score 16

Nice but expensive thought...

Tommy G.'s picture
Tommy G.
Activity Score 897

That makes a lot of coackroaches in one single bed

tamils's picture
tamils
Activity Score 202

clear concept..but forced

Guest's picture
Guest

its just a product display... nothing refreshing in the ad.

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