Premiere Pay-TV: HDTV
Wildlife more lifelike. With HDTV.
Advertising Agency: DDB Duesseldorf, Germany
Creative Directors: Heiko Freyland, Raphael Milczarek
Art Directors: Fabian Kirner, Michael Kittel
Copywriters: Felix Lemcke, Jan Propach
Agency-Producer: Michael Frixe
Released: May 2006
12 Comments
If I took my kids to the zoo and everywhere we looked some HDTV company had turned the aquarium into a living commercial, I think I'd be peeved enough not to buy the product. People go to aquariums for the experience - don't cheapen it for them. It's likely to backfire.
I'm with you. I'd be pretty peeved if I went to this aquarium and there were ad stickers like these on the windows. I'd ask for my money back.
exactly. The ad area looks blurry so there is not that much space for a clear view at the life behind the glass. I would be really pissed off if I saw this in a zoo...
You're right - I just noticed that. The clear parts of the ad are blurrier than the aquarium glass, leaving us with the message that "HDTV is only slightly blurrier than real life". Nice.
I think you guys miss the point. Its not that EVERY glass in one zoo has the stickers. Those shots are from many different zoos. I agree Id be pissed if every glass had ads on them. But if only one in the zoo had it, I think that works...
All images were taken in the same zoo: the AQUA ZOO in Düsseldorf
I have been there recently.
I remember the locations they have chosen.
The AQUA ZOO in Düsseldorf is quite old now and doesn't attract so many visitors anymore.
Therefore I can imagine them agreeing to do this for a day.
Thanks.
hahahaha, so if it doesnt attract too many people why advertise there?
if i was a client i wouldnt agree, epecially just for ONE day
not a good idea......below average
um...
http://adsoftheworld.com/media/ambient/panasonic_malaysia_colors_true_...
that was on page 2
Their main success in this campaign is how they can persuade the zoo and aquarium for them to advertise. Seriously, did their management really approve this?
Fabian show us the video for this please because i know for a fact that a zoo will not allow you to put such huge stickers on their glass for longer than 2 min (just enough time to maybe shoot this and put it on adsoftheworld)
Mpeg will follow on Monday... Bye. F