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12 comments

teenie's picture
teenie
1894 pencils

If I took my kids to the zoo and everywhere we looked some HDTV company had turned the aquarium into a living commercial, I think I'd be peeved enough not to buy the product. People go to aquariums for the experience - don't cheapen it for them. It's likely to backfire.

ellehcimeo's picture
ellehcimeo
3522 pencils

I'm with you. I'd be pretty peeved if I went to this aquarium and there were ad stickers like these on the windows. I'd ask for my money back.

elmikel's picture
elmikel
1147 pencils

exactly. The ad area looks blurry so there is not that much space for a clear view at the life behind the glass. I would be really pissed off if I saw this in a zoo...

teenie's picture
teenie
1894 pencils

You're right - I just noticed that. The clear parts of the ad are blurrier than the aquarium glass, leaving us with the message that "HDTV is only slightly blurrier than real life". Nice.

scarfinati's picture
scarfinati
830 pencils

I think you guys miss the point. Its not that EVERY glass in one zoo has the stickers. Those shots are from many different zoos. I agree Id be pissed if every glass had ads on them. But if only one in the zoo had it, I think that works...

back2b's picture
back2b
191 pencils

All images were taken in the same zoo: the AQUA ZOO in Düsseldorf
I have been there recently.
I remember the locations they have chosen.

The AQUA ZOO in Düsseldorf is quite old now and doesn't attract so many visitors anymore.
Therefore I can imagine them agreeing to do this for a day.

Thanks.

justpassingby's picture
justpassingby
1368 pencils

hahahaha, so if it doesnt attract too many people why advertise there?
if i was a client i wouldnt agree, epecially just for ONE day

raverus's picture
raverus
1478 pencils

not a good idea......below average

ssguixi's picture
ssguixi
215 pencils
liar's picture
liar
386 pencils

Their main success in this campaign is how they can persuade the zoo and aquarium for them to advertise. Seriously, did their management really approve this?

justpassingby's picture
justpassingby
1368 pencils

Fabian show us the video for this please because i know for a fact that a zoo will not allow you to put such huge stickers on their glass for longer than 2 min (just enough time to maybe shoot this and put it on adsoftheworld)

Fabian Kirner's picture
Fabian Kirner
269 pencils

Mpeg will follow on Monday... Bye. F

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