Ring up your music

Agency Network: 
March 2013

In order to promote the festival of classical music we perform a promo action in the shop where every customer can compose his own piece of music. We draw a musical staff on the cash register tape. When the cashier is ringing up the sale, some sounds are coming from the speakers forming a piano work composed by the customer instead of the annoying ringing. After passing the checkout lane the customer receives a receipt with the list of purchases and a sheet music of his own composition.

How does it work
The cash register tape has the indicators that detect the location of items in musical staff. After that the notes are organized in the same order as the items on tape forming a piano piece of music.

Ambient advertisment created by MADS, Russia for Prague Spring Classic Music Festival, within the category: Recreation, Leisure.

Music in everything.

Advertising School: MADS, Moscow, Russia
Creative Directors: Arina Avdeeva, Denis Eliseev
Copywriter: Ilya Torgovnikov
Art director: Mitya Katkin

Comments (6)

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kleenex's picture
Activity Score 49494

Good idea... Sure is different.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Brilliant. I wonder if this is actually produced as well, and whether it'd work - but the idea is great.

gagan's picture
Activity Score 164

I'd appreciate a real picture. Both the pictures here are photoshoped!'s picture
Activity Score 41

Brilliant Idea

Kikin's picture
Activity Score 210

It's a good idea BUT ... I don't think it's really possible.

Think. Then think again.

raynold's picture
Activity Score 336

Brilliant Idea & beautifully executed