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Pradeep Venugopal: Sundial

Pradeep Venugopal: Sundial
Your rating: None Average: 8.1 (17 votes)

Advertising Agency: Euro RSCG India
Creative Directors: Satbir Singh, Mani Jayaram
Art Director / Copywriter: Kamal Bhatnagar
Released: December 2007

Comments

bknowlden's picture 3435 pencils

Very cool, odd shape for a business card though – (says the American).
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mpindy's picture 165 pencils

Simple and smart. Love it.

AdCracker's picture 168 pencils

Any information on how this idea actually worked in the market? Do people actually play with it?

> AdCracker - interactive tools to trigger ad ideas.

gmint7's picture 2084 pencils

:::J:::

its cool

though i have seen it before in the book "best business card design" as a rectangle name card

but who cares. it works. : D

:::J:::

jazarah's picture 1272 pencils

interesting, smart

everartz's picture 5344 pencils

yea this is cool but whats written on the card in black?
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Everartz

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

JAGGY's picture 1396 pencils

Such a huge card? Or are the fonts too small?
Should show some object, like a hand to give an idea about the size.
Although it's not very interesting to me.

www.advertisingportfolio.blogspot.com

Jaggy, MICA Ahmedabad

vidya.shankaran's picture 349 pencils

Constructive Criticism
1) Too much Wastage of paper
2) when you hand out your card, people hold a card like they would hold any book/paper to read. How many people would take the time to place it on a flat surface and view shadow of the dial?
3) Too fancy to carry around in your wallet/purse - Something smaller and more practical would help and i agree with JAGGY... The sense of dimension is not so obvious here...I would take back this comment if the size is small enough.
4) Looks more like a pop out greeting card.

karaba's picture 112 pencils

I luv the concept but even my bag (a real girl's bag) cannot carry
this card

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