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Power to the People

Published/Aired: 
June 2007
Description: 

Image courtesy of D&AD

Image courtesy of D&AD

Advertising Agency: Net#Work BBDO, South Africa
Creative Directors: Julian Watt
Art Director: Jonathan Santana
Copywriter: Brad Reilly
Planner: Clinton Mitri
Account Handler: Caree Ferrari
Brand Manager: Bernadette Briglin
Marketing Manager: Greg Gardens
Advertising Agency: Net#Work BBDO, South Africa
Creative Directors: Julian Watt
Art Director: Jonathan Santana
Copywriter: Brad Reilly
Planner: Clinton Mitri
Account Handler: Caree Ferrari
Brand Manager: Bernadette Briglin
Marketing Manager: Greg Gardens

Comments (27)

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Highest Rated

rachael.jones's picture
rachael.jones
Activity Score 50

a real nice effort.
i think you should send your entry to social print advertising award organized in India.
11th International Concerned Communicator Award which is open for entries.

The winner gets to win a cash of US $ 11,000. there is no entry fee for this.

Guess u wud like to try ur chance. all u need to do is fill in the entry form, attach ur ad and send it to cca@rajasthanpatrika.com.

u can visit www.concernedcommunicatoraward.org for more details.

k-rocka's picture
k-rocka
Activity Score 426

Now that's branding!

adthtsucks's picture
adthtsucks
Activity Score 56

gr8 good advertising. good brand building. good service. really like the idea. hats off to the brain that had thought of it.

slurpy's picture
slurpy
Activity Score 12

Most worthwhile thing to come out of an advertising agency in ages.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

This is a good way to promise and deliver, putting their money where their mouth is.

-----------------------------
It's only an ad.

lsadunb's picture
lsadunb
Activity Score 571

Good idea.

spacecadetglow's picture
spacecadetglow
Activity Score 247

fantastic.

kakatonga's picture
kakatonga
Activity Score 60

I think it's one of the best social ads I've ever seen for one simple reason: it doesn't say how to help people; it helps people.

spacecadetglow's picture
spacecadetglow
Activity Score 247

perfect explanation.

addyhoch10's picture
addyhoch10
Activity Score 2592

yeah, like these "help the homeless" posters that were actually blankets

kudos to the team if they really did this and not just p'shopped it

AdDavid's picture
AdDavid
Activity Score 406

Well said!

simpson_tech's picture
simpson_tech
Activity Score 98

Every outdoor should be like this.

splenda's picture
splenda
Activity Score 20

beautiful!

1983's picture
1983
Activity Score 148

Brilliant!

raverus's picture
raverus
Activity Score 1476

:)!!

jennywhx's picture
jennywhx
Activity Score 1142

BEST ad!!!!
but it seem lacking of explanation. people passingby will understand it?

i really love this ad.

http://jennywhx.blogspot.com jwhx:Visionary

life_joke's picture
life_joke
Activity Score 103

KUDOS TO THE TEAM!! ALL HAIL A SUREFIRE WINNER AT ALL MAJOR AWARD CEREMONIES!! AMAZING!!! AWESOME!!!!

kre8's picture
kre8
Activity Score 989

this is a great idea. congrats.
hate to be the cynical one, but wouldnt there be a shadow on the board from the solar thing (given the angle of the sun)?

grasshopper's picture
grasshopper
Activity Score 54

brilliant

Beatboxer's picture
Beatboxer
Activity Score 1517

Yeeeeaaaahhhhh, nice, guys!

Cheers.

Chris's picture
Chris
Activity Score 1985

All they need to add on to it is a shelter and shebeen.

ooops's picture
ooops
Activity Score 448

communicating.

Asani's picture
Asani

Excellent, corp. responsibitly tied up with branding..thats what its all about!

Pila's picture
Pila
Activity Score 177

gr8t stuff

Pila

Guest's picture
Guest

AAAAAAA!

Awesome...necessity is the mother of invetion.

Guest's picture
Guest

and this guest is Sachin.;)

Guest's picture
Guest

this is called living upto corporate social responsibility !!

rachael.jones's picture
rachael.jones
Activity Score 50

a real nice effort.
i think you should send your entry to social print advertising award organized in India.
11th International Concerned Communicator Award which is open for entries.

The winner gets to win a cash of US $ 11,000. there is no entry fee for this.

Guess u wud like to try ur chance. all u need to do is fill in the entry form, attach ur ad and send it to cca@rajasthanpatrika.com.

u can visit www.concernedcommunicatoraward.org for more details.

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