Power Smart Month, BC Hydro: Smart Condo Crates

To launch Power Smart Month BC Hydro, the energy provider for British Columbia, Canada, engaged smak to develop and execute a campaign idea that would increase talkability around the campaign which looks to promote energy efficiency in the home and workplace. smak proposed an idea where the public could peek into two homes and spot the difference between living energy-efficiently and living wastefully. smak took two shipping containers and converted them into bright BC Hydro-branded liveable condos. The spaces were furnished with a living room and kitchen area including a refrigerator, computer and television. The condos were placed in a high-traffic location in downtown Vancouver and during the course of four days, residents and commuters observed two actors living inside. The condos were connected to digital counters which allowed people to watch the energy consumption differences between the two lifestyles. The condos were part of an integrated media execution and provided a colourful and impactful vehicle to generate discussions around BC Hydro’s Power Smart Month.

Advertising Agency: smak, Vancouver, Canada
Creative Director: Claire Lamont
Additional credits: Leanne Atienza
Published: October 2010

5 comments

Cutarica's picture
Cutarica
3451 pencils

buzz-causing. nice.

morse's picture
morse
16530 pencils

This is expensive but fun.

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Guest's picture
Guest

nice one

Guest's picture
Guest

very cool!

manumartin5's picture
manumartin5
1202 pencils

innovative... and attention seeking. Cool

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