The Skewer

April 2013

Porcidou, a fresh pork meat brand, enjoying a good reputation but lacking in shelf appeal, needed to do something to regain consumer interest.

Action was needed in order to add value to this brand and to bring it to the front of consumers’ minds, preferably just before the moment where they have to choose which brand to buy. In creating a whole new brand identity we also focused on point of sale, and the idea of having a giant skewer on lampposts in supermarket car parks just came about naturally.

Along with some snapshots and being shared on social media it also caught the attention of a few newspapers. One other result was a happy client, since sales in these stores simply doubled.

For all you meat lovers out there.

Ambient advertisment created by Ogilvy, Reunion for Porcidou, within the category: Food.

Advertising Agency: Luvi Ogilvy, Reunion Island
Creative Director: Pedro de Oliveira
Account Director: Steven Potet
Additional credits: Empreinte Locale

Comments (4)

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Highest Rated

morse's picture
Activity Score 17548

Not original, but still good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Hibon's picture
Activity Score 3736

Nothing very exciting but very interesting for the brand.

Simple ideas are the best !

kleenex's picture
Activity Score 45874

I like.